Why buy Natura products?

We seek to run our business based on a responsible management model, which engenders economic growth and seeks to perpetuate the company while taking environmental and social-impact concerns into consideration.

As a result, we dedicate all our efforts to making strategic and practical decisions that create a sense of social inclusion and are compatible with sustainable development.

The outcome is the sustainable use of biodiversity assets as a technological platform, the adoption of a socio-environmental evaluation process for suppliers, the development of packages that have lower environmental impact, and adopting and encouraging the use of refills, among others. Our environmental policy encompasses responsibility for future generations.

As a result, our daily reflection on productive processes and services includes major environmental issues, such as the sustainable use of water, gas release control, efficient use of energy, and overall residue reduction.

Along with the sustainability initiative, we have adopted the guidelines set forth by the Agenda 21, and we observe the Global Compact principles, of which we are signatories. Additionally, we hold the NBR ISO 14001 and NBR ISO 9001 certifications.
Through these collaborations with several organizations in Brazil and in the countries where we have operations, we are helping to build a better future.

NATURA EKOS THE BRAZILIAN BIODIVERSITY Natura Ekos expresses the belief that life is a chain of relationships, not only human, but with all the environment of which we are part. Highlighting the exuberance and complexity of our nature as well as the diversified culture of our people. This is the concept that inspired Natura in the development of the Natura Ekos line. One of the Natura Ekos line’s key objectives is to preserve and disseminate our cultural heritage, raising awareness in each individual, through its products, of the Brazilian wealth and diversity. The line’s name itself – Ekos - conveys this intention. Oikos, in Greek, means “our home”; in Tupi-Guarani, ekos is synonymous with “life”; in Latin, echo is everything that has resonance, reverberates and soon will be heard. In order to maintain a perfect symbiosis among popular traditions, nature and science, Natura searched among plants of several ecosystems in the country for those that provided, through its active ingredients, proven benefits. Therefore, Natura Ekos's formulae contain Guaraná, Andiroba, Buriti, Passion Fruit, Brazil Nut, Macela do Campo, Chamomile, Pitanga, Cupuaçu, Mate Verde and Cocoa.

Refill

In yet another innovative initiative, in 1983 Natura began to produce and sell refills, whose average mass is almost 54% less than the mass of regular packaging. Since that time, Natura has placed 2,200 fewer tons of packaging on the market. This revolutionary project resulted in a significant decrease in the disposal of solid waste in the environment.

By producing refills instead of regular packaging, we reduce the consumption of the planet's raw materials, decreasing environmental impact. But it is not just the producer who has a role in this story. Consumers must also have an attitude of awareness, avoiding waste and choosing materials that can be reused.

The use of refills is a good example of how to become an aware consumer. It’s also more economical, because refills are generally less expensive than products in regular packaging. Below are three steps that make a difference:

Reduce: Refills are made from a material that is different from regular packaging. Producing this material uses fewer raw materials, which means it requires fewer natural resources to be manufactured and it generates less waste after being thrown away.

Reuse: Refills reuse a product's regular packaging. There are many packages and materials that may be reused, thus avoiding expense and waste.

Recycle: The plastic used in refills is recyclable and may be transformed into new products. To do this, it is important to separate our trash at home and ensure that it is collected properly.

Tuesday, December 22, 2009

Natura's catalog

http://hml2.natura.net/web/br/revistanatura/18/V1/popup.asp

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Açaí bar soap - $17

Açaí bar soap - $17
3 bar soaps with 100% vegetable oil, 1 is exfoliating.

Passion Fruit Conditioner - $20

Passion Fruit Conditioner - $20
Maracujá or Passion Fruit is native to the Brazilian rainforest and is eaten by the Tupi Indians. Traditionally known for its nutritional properties, this tart fruit has a delightful flavor. Enriched with emollient Maracujá Oil, this nourishing conditioner for normal hair, gently softens your hair, leaving it silky and shiny.

Passion Fruit Shampoo 350ml - $20

Passion Fruit Shampoo 350ml - $20
Maracujá or Passion Fruit is native to the Brazilian rainforest and is eaten by the Tupi Indians. Traditionally known for its nutritional properties, this tart fruit has a delightful flavor. Enriched with emollient Maracujá Oil, this nourishing conditioner for normal hair, gently softens your hair, leaving it silky and shiny.

Passion fruit gentle hand soap 250ml - $23

Passion fruit gentle hand soap 250ml - $23
This gentle shower gel is enriched with the emollient oil extracted from Maracujá seeds. The tart freshness of the Maracujá fruit awakens and fragrances your skin.

Andiroba gentle hand soap 250ml - $23

Andiroba gentle hand soap 250ml - $23
Enriched with precious Andiroba Oil, this gentle shower cream, cleanses your skin with its rich and silky texture, leaving it soft and delicately scented with a fragrance inspired by the Andiroba tree.

Brazilian nut hand pulp 75g - $25

Brazilian nut hand pulp 75g - $25
The Castanha, or Brazil Nut, is native to the Brazilian rainforest. It is known for its rich nourishing properties and is a source of life for the inhabitants of the rainforest. Enriched with emollient Castanha Oil, this hand cream nourishes and hydrates your skin with a warm, sensual fragrance.

Buriti ( Buriti palm) body lotion 400ml - $30

Buriti ( Buriti palm) body lotion 400ml - $30
With plant oils The Buriti tree is known to the forest peoples as a friend of the waters, and is on of the largest palm trees in the Amazon. Inspired in the Brazilian tradition, the body It leaves your skin silky and renewed. Light up your senses.

Passion fruit body lotion 200g - $25

Passion fruit body lotion 200g - $25
Maracujá or Passion Fruit is native to the Brazilian rainforest and is eaten by the Tupi Indians. Traditionally known for its nutritional properties, this tart fruit has a delightful flavor. Enriched with emollient Maracujá Oil, this nourishing body lotion leaves your skin smooth and delightful.